Prior to the launch of the Corn and Soybean Initiative, a survey of crop advisors was carried out. From information gathered, it was found that more than 90 percent of growers identify private-sector crop advisors for information…… while more than 80 percent of crop advisors identify ISU as primary source of information. Strengthening this relationship through a partnership will provide even greater impact.The cornerstone of the initiative is the partnering of ISU’s team of research and extension faculty/staff, with retail agribusinesses, consultants, trade associations, major companies, farm media. These public-private partnerships have the ability to be effective tools in delivering production information to growers.