The Soybean Cyst Nematode Coalition’s public relations campaign to move more soybean farmers to actively manage the soybean cyst nematode (SCN) was the recipient of the Public Relations Society of America’s (PRSA) prestigious Silver Anvil Award in the “Issues Management” category. For more than 75 years, the Silver Anvil has been considered an icon of the communications profession. The award ceremony, held in New York City’s Edison Ballroom on May 19, 2022, recognized and honored the best communications and public relations campaigns from around the country.
The SCN Coalition is a public/checkoff/private partnership formed to increase the number of farmers who are actively managing SCN. Our goal is to increase soybean farmers’ profit potential and realize higher yields. Partners in The SCN Coalition include university scientists from 28 states and Ontario, grower checkoff organizations, including the North Central Soybean Research Program, United Soybean Board, and several state soybean promotion boards, and corporate partners including BASF, Bayer, Growmark, Nufarm, Pioneer (Corteva), Syngenta, UPL Ltd., Valent, and Winfield United.
The SCN Coalition leaders, Greg Tylka (far left) and Sam Markell (far right) attended the celebration event honoring PRSA’s Silver Anvil Award winners along with Max Wenck and Julianne Johnston from MorganMyers.